Tourism Australia launches Facebook app

03 Aug,2012

By A Correspondent

 

The ‘Discover Australia Through Your Friends’ app – the first of its kind – merges the best of Google Maps and Facebook technology to create a unique travel planning tool to not only help choose where to go in Australia, but also provide advice from friends who may already have been there.

 

The app provides users with a location-specific snapshot of where all of their Facebook friends have previously ‘checked in’, photos they may have ‘tagged’ and also any comments they may have posted about their travel experiences whilst there.

 

Currently, Tourism Australia has 3.3 million fans. Tourism Australia Managing Director Andrew McEvoy believes that the new app will be welcomed both by travellers and the Australian tourism industry.

 

“We know from research that more and more travellers are turning to their social media networks for inspiration to help them plan and get the best out of their holidays. Tourism Australia has been a global leader in the digital space for over a decade and this innovative social media tool will make word of mouth from your trusted network of Facebook friends even more powerful,” Mr McEvoy said.

 

The launch of the new app follows new research findings, released by Tourism Australia earlier this month, demonstrating the growing impact of social media on the way Australians travel around their own country.

 

“Facebook remains a key plank in Tourism Australia’s social media strategy to promote the country’s tourism credentials at home and abroad through the power of advocacy,” he added.

 

Tourism Australia Executive General Manager Consumer Marketing, Nick Baker, who has led the national tourism agency’s innovative digital and social media approach, said Tourism Australia’s Facebook page now enjoyed over three million advocates.

 

“The new Discover Australia Through Your Friends app is also a great tool for the industry – allowing us to simultaneously showcase these postings as fantastic examples of things for visitors to do nearby, whilst spending time exploring our great country,” Mr Baker said.

 

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