TLC to launch ‘What Not to Wear’ India edition

23 Aug,2012

By A Correspondent


After its recent ‘Be Blunt with Adhuna Akhtar’, the India-based hair styling and makeover series, lifestyle channel TLC is all set to launch the India edition of the international makeover series – ‘What Not to Wear’. The channel has roped in actor Soha Ali Khan and acclaimed stylist Aki Narula.


The 13-part series, ‘What Not to Wear – India’ is scheduled to air every night at 10pm beginning September 2, 2012 on TLC. With two back to India productions – ‘Be Blunt with Adhuna Akhtar’ and ‘What Not to Wear – India’, TLC is said to be planning more localised programming in the near future, thus further strengthening its localisation drive. ‘What Not to Wear – India’ will be available in both English and Hindi languages.


Each episode is said to be a personal journey of women reinventing themselves with new-found vigour, as they bid adieu to clothing items from their wardrobe they never should have worn in the first place. Rahul Johri, Senior Vice President and General Manager – South Asia, Discovery Networks Asia-Pacific said, “TLC has been the front runner in bringing the world’s best experience to Indian television. Pushing the boundaries of differentiated and inspiring television entertainment, we are delighted to present another pertinent and refreshing India centric series- ‘What Not to Wear – India.’ Hosted by Soha Ali Khan and Aki Narula, the series will activate a new wave of style change and become the new benchmark in lifestyle programming.”


Soha Ali Khan said, “I am excited to be part of TLC. ‘What Not to Wear – India’ is an extremely interesting makeover series that beautifully captures the emotional, psychological and physical journeys of women to style enlightenment. We hope that viewers enjoy the show as much as we enjoyed making it.”


Aki Narula said, “This is a thoroughly researched, interactive and insightful series, where I can aptly put all my years of experience of fashion and style to great practical use for the participants and the viewers.”


‘What Not to Wear – India’ is based on the original format devised by BBC and produced by BBC Worldwide.


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