The Anchor: Dr Subho Ray on why the clampdown on SMSes is not the best way to maintain law & order

21 Aug,2012

By Dr Subho Ray


#1 Revenue loss for more than 100,000 enterprise customers who advertise through this cost-effective medium and depend heavily on SMS as one of the most important or only medium to reach their potential customers.


#2 150+ million opt-in subscribers in India want to get the information pertaining to the services/ information/ offers they want and have subscribed to and paid for.


#3 Members of the IAMAI are registered and responsible telemarketers fully recognised by the DoT / TRAI. We are willing to assure the government that we have a capability to screen content and ensure that no inflammatory message pass through our platform and if it at all does then it is very easy to catch hold of the culprit – the way we have been doing all this while for much less evils (example: promo messages through transactional connects)


#4 The ban makes sense on P2P messages as the identity of 95 per cent of prepaid mobile subscribers in India is not certain. But P2P messages are the lifeline of the youth; also, P2P messages can be sent from non-operator networks, and mischief-makers can use these channels if they want to.


#5 As responsible telemarketers, members of the IAMAI are willing to come forward to spread the message of peace.


#6 Members of IAMAI are not unpatriotic or a greedy bunch of business owners, but want to contribute into the nation’s cause in the best possible manner, responsibly.


Dr Subho Ray is President, Internet and Mobile Association of India (IAMAI)



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