Suresh Balakrishna now also CEO of Lintas Outdoor

28 Aug,2012

Suresh Balakrishnan

IPG Mediabrands has announced the appointment of Suresh Balakrishna as CEO of Lintas Initiative Outdoor. The leadership responsibilities of all the OOH businesses of IPG Mediabrands will now report to Suresh Balakrishna, with immediate effect, according to the official communique.


Mr Balakrishna, a media veteran with over 25 years of publishing, brand building and media agency experience, had rejoined Lintas Media Group in January this year to roll out and lead BPN, the third agency network of IPG Mediabrands.


He will be handling this assignment in addition to his current responsibilities as CEO of BPN India.


Hemanth Shah, Managing Director of the company resigned a month ago and will be with the organisation till the end of August. His next destination is not known. He joined the company two years ago from Times OOH.


Some of the leading OOH businesses in IPG Mediabrands include Nokia, Hindustan Unilever, Union Bank ofIndia, Coca Cola, Tata Consultancy Services, Expedia, Citibank, Monte Carlo etc.


For the record, Lintas Initiative Outdoor has 22 offices around India.


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