Shailja Vohra: National Director-ESP Maxus (Branded Entertainment)

21 Aug,2012

(Experience: 13 years)


Shailja Vohra has been part of the Television Industry for over 13 years. Her work has taken her to over two continents Europe and Asia for content sourcing. She has hands-on experience of television programming, content strategy, acquisition, advertising revenue generation and consulting for the NGO sector.


She has a special passion for TV and film acquisition and has extensive knowledge of the same. Being part of the start-up teams of new ventures, she has successfully acquired content for several channels. Shailja has a unique perspective and first hand experience of lifestyle, infotainment and word movies space. She has an innate awareness of cultural sensitivities and audience needs, and the expertise required to run the programming of a Pay TV channel. Shailja is a strategist and planner, and is a detail-oriented professional, organized and systematized in her approach to work.


Prior to ESP Maxus, Shailja has worked for Fox Traveler channel where she headed the Acquisition responsibilities for the Network. Prior to that, she was appointed as the Acquisition and Operations head for National Geographic & Fox International Channels in India. As a special assignment she was instrumental in sourcing the best history and travel content for Fox History and Entertainment and Fox Traveler channel (first Travel channel of India). There she was responsible for laying down the acquisition guidelines and content strategy. In 2009, she did content consulting with FOX channel, wherein she devised content strategy for Fox History and Entertainment channel. In 2007 she turned her focus to movie genre. She got involved in programming, producing both live and filmed television content for UTV World Movies (India’s first international movie channel). Earlier in 2004, Shailja turned her passion towards her true calling – Programming for Discovery Channel, Animal Planet. Later she was assigned the senior role of Acquisition and Programming for Discovery Travel and Living channel (TLC- India’s first lifestyle channel).


As for her entry into them domain, Shailja started her career media in T.V. advertising revenue generation with Zee Networks and later continued in the same field with Discovery Channel and Animal Planet till the end of 2003. In the short span of 4 years she was a star performer. She was duly recognized by the company at regular intervals, making her one of the youngest managers in the company. Her style was well appreciated by the industry which was a mix of innovation and research. She has good business sense and is an ace at negotiating the best deals. In that period she managed to generate many ideas and trivia’s for her clients base to name a few; Nestle, Goodyear, Samsung, Hughes Software, Canon.


Apart from work, she has tremendous liking to a few hobbies like writing poems (she has a collection of over 100 poems), penning down her thoughts in her blog, charcoal sketching, yoga instructor at the Art of Living Foundation, etc.



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