Sanchita Roy: Media Director, OMD

21 Aug,2012

(Work experience: 11 yrs)

 

Sanchita started her career in media planning some 11 years ago and has worked across agencies like Carat, Mindshare and OMD. During her stint across agencies, she has had the fortune of working on key accounts like Berger Paints, National Insurance, Tea Board, Lafarge India and Airtel (East Circle). She currently manages the skincare portfolio for J&J comprising of brands like Neutrogena & Clean & Clear.

 

On her most memorable moment yet, Roy shared: “Have been a part of the core team that worked on the biggest back to college activation program for Clean & Clear called “FRESH FACE” in partnership with Times of India based on strong consumer insights around TG. The campaign resulted in establishing C&C as the teen and went on to win an ABBY GOLD in Youth Marketing Category at Goafest 2011 and other J&J internal awards.”

 

On what made her chose media planning and buying as a career option, she said: “Choosing media planning & buying has never been a conscious choice for me. Having said that once I started I have enjoyed every moment of it.”

 

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