Sanchayeeta Verma: General Manager – South, Maxus India

06 Aug,2012

(Experience: 17 years)

Sanchayeeta Verma is General Manager – South, Maxus India & part of the Maxus Managing Committee in India & APAC. In her earlier role, she set up the Insights and Communication Planning function of Mindshare India.


She has 17 yrs of media & communication planning experience spanning across blue-chip clients in FMCG, durables, finance, telecom, automobile & retail sectors. She started her career in brand marketing with Kiwi TTK. Her largest media stints were around GSK & Nestle. Other accounts handled by her include Pepsi, LG, Dabur, IDEA, Indian Army, Gillette, Motorola, Timex, NIIT, Virgin Mobile.


As national Insights & Communications Planning head for Mindshare, she helped raise the quality client planning product across markets and played a key role in shaping the MindShare relationship with many of its top clients.


As to her choice of profession, she reflects, “The Indian media planning industry was poised at its first radical shift, i.e. the explosion of C&S television when I joined it. The problem solving needed to navigate the increasingly complex environment appealed to my Mathematics Major mind. At the same time, to succeed one had to understand the consumer and brand context in her life. I had an inkling way back then, that media planning would offer the opportunity of indulging in left brain–right brain synchronization. And am glad made the decision to join this industry.”



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