Samhita Bakre: Associate Vice President – OMD

17 Aug,2012

(Experience: 15 years)



Samhita Bakre is currently the Associate Vice President at OMD and has been at OMD right from its inception. Before OMD, she worked at MediaCom (Grey), Starcom & Ambience Media.


Her client portfolio boasts quite a handful including Johnson & Johnson, Marico, Godrej Soaps, Godrej GE, Lakme, Kotak Mahindra, Balsara Hygiene, DHL, Deutsche Bank, Wyeth Laboratories, Ambuja Cement, Parle Agro, Reliance Communications, Standard Chartered Bank etc.


Being a graduate in Statistics from Ruia College and a PG degree from Bombay University, Bakre always wanted to be a teacher and started teaching Maths & Stats. But thanks to one “not so bright guy”, she realised that she did not have the patience to be able to deal with all sorts of students. Shared Bakre: “I realised I should not do injustice to students by being impatient towards them. Also, after spending a year in teaching, I realised that I’m not enjoying it beyond a point. Someone told me, if you are a Stats grad, get into Media planning and that’s how I landed up in this profession.”


Sharing her stance on the medium today Bakre says: “Unlike today, where there are courses related to mass media/advertising & you get entry into the field as a trainee at least, those were the days where everyone wanted experienced people. But I was lucky enough that Cedric Miranda, who used to head Media at Ambience, gave me a break. Though I entered this field unknowingly, I stayed here because I loved it and I always will.”


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