Saatchi & Saatchi adds creative muscle with new hires

14 Aug,2012

By Amit Bapna


The ‘Lovemarks’ agency Saatchi & Saatchi is buttressing its creative fortress. It has announced two new creative recruits – Anant Medepalli and Vihar Patkar as Creative Director and Associate Creative Director respectively. Alongside the agency has also moved the Creative Director on the P&G brand Mithun Mirji to Singapore for a newly created role of Regional Creative Director.


Mr Mirji has been at Saatchi & Saatchi for a few years now and having worked at the agency has helped in forging a partnership with P&G and this has helped the agency get more responsibilities for work across the region. He said: “The experience helped when Saatchi & Saatchi decided to set up a Regional Hub in Singapore to partner with our P&G clients.”


Mr Medepalli and Mr Patkar have both spent over 10 years in the business and have been associated with Saatchi & Saatchi in the past. Mr Medepalli returns to India after a stint at Leo Burnett, Nairobi while Mr Patkar worked at Saatchi from 2005 to 2008, followed by stints at Rediffusion Y&R and Salt Brand Solutions. The creative team at the agency is front-led by Ashutosh Karkhanis, Executive Creative Director and Ramanuj Shastry, Chief Creative Officer.


Source: The Economic Times

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