Ruma Sengupta: Chief strategy officer, MPG India

17 Aug,2012

(Experience: 15 years)

 

Ruma Sengupta presently works for MPG India, Havas Media Group, as Chief Strategy Officer, India. Ruma comes with 15 years of experience and expertise across Marketing, Branding, Innovation, Sales & Distribution & Ms. Ruma’s diverse experience also includes working in senior marketing roles at Adlabs Films Limited owned by Reliance ADAG, United Spirits Limited at UB Group and Ranbaxy Laboratories Limited. She was most recently with Synovate as Director-Business Insight, where she was responsible for key international clients across FMCG categories. Ruma’s longest stint has been with Ranbaxy Global Consumer Healthcare, where she launched OTC & DTC business and managed it successfully through marketing and sales-distribution.

 

Based out of Mumbai, Ruma works closely with MPG’s four key offices in Mumbai, Delhi, Bangalore and Chennai, to take charge of the agency’s strategic offering and product development in keeping with the vision of Leading New Thinking. She also takes custodianship of Havas Media’s proprietary tools and processes. Ruma reports into S K Biswas, Chief Strategy Officer – APAC of Havas Media, based out of Singapore.

 

As to what made media planning & buying her profession of choice, she says: “Conceptualizing and managing Media strategy comes naturally to anyone with a branding & marketing exposure, but very few cross over from corporate side to the media side. I chose to do so because I was keen on a strategy role and one that will optimally use my marketing & business management skills. In MPG, this is possible because here the client’s business is managed with a marketing focus. The thought leadership and the use of differentiated strategic tools geared more towards marketing objective of the brand highly motivated me to consider joining the media side of business.”

 

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