Round 2 judging of Emvies 2012 starts today

23 Aug,2012

By Ananya Saha


The Emviees, the premier media awards instituted by The Advertising Club Bombay in 2001 – are completing 12 years. The Emvies Committee at the Ad Club after consulting media industry thought leaders has introduced new categories/changes at EMVIEs 2012.


Three new categories have been introduced: Media Client of the Year, Best Ongoing Media Campaign and Young Emvie of the Year. Display and Video has been added as additional sub categories under ‘Best Media Innovation – Digital’. Zoom, the Bollywood channel, has introduced a special award category in the 12th edition of the EMVIES. The special award titled “Best Use of a Bollywood Celebrity in Media” will be given to an entry that uniquely showcases or integrates a Bollywood celebrity in media, creating impact and being relevant to the brand’s communication.


For the first time ever, the entries were submitted digitally.


Befitting the occasion the Ad Club has received an unprecedented response receiving 734 entries across 23 categories an all time record. The Ad Club had received 717 entries last year. The record entries are an indication of the growing media industry and the constantly evolving high standards.


As many as 43 agencies have participated in the competition and their work was judged by 100 top notch media professionals in Round I spread over for three days. The judging was paperless. The Round II will happen on 23rd, 24th & 25th of August in the popular format of Case Study Presentation at Welingkar Institute and will be judged by 21 stalwarts from the marketing fraternity. Only those who will present on or before 10 am will get the ballot paper to exercise their vote. The Case Study Presentation for all three days and the Awards Ceremony will be webcasted live on


The Emvies have gone from strength to strength in these years with the very active and enthusiastic support of the entire media fraternity. Not only have these Awards become a matter of honour for media planning and buying houses, but are today receiving tremendous support from media marketers and clients as well.


The Emvies will take place on September 3, 2012 at Taj Lands End, Bandra. The awards ceremony will be attended by over 1000 die heard professionals from Media, Marketing, Advertising, Research & Communications fraternity. An added attraction is the Band Baja Awards which will showcase musical talent within the media fraternity. Some Rockstars will emerge from that evening’s performance.


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