Priti Murthy: National director – Insights – Maxus India

20 Aug,2012

(Experience: 14 years)

 

Priti Murthy is National Director – Insights at Maxus India. She has over 14 years of experience working and advising companies across FMCG, Financial Services, Telcos, Retail, Publication Houses, Media and Television. Priti in her various roles, has been responsible for strategic planning for one of the largest media planning business houses in India – Maxus of GroupM (a WPP Group company).

 

Currently, Priti is part of the Maxus India Managing Committee and is responsible for driving strategic initiatives with all major clients of Maxus.

 

She started her career with Creative Unit (agency of Magna Group) as planner and rose to drive the strategic planning and implementation roles with various clients across various verticals. She has also been part of Publicis and Media Edge. Priti has advised various prominent companies including Vodafone, Nokia, Perffetti, Parle, Britannia, Dabur, Hero Honda, Tata Chemicals (Salt), L’Oreal (Planning)  Colgate-Palmolive, Shoppers Stop, Stanchart Bank and Hutch.

 

Priti is extensively quoted in Media and is also part of GroupM trainers – that focuses on delivering excellence in training team on Content and related skills.

 

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