Orchard Advertising gets Kishore Karumbaiah as Creative Director

08 Aug,2012

By A Correspondent


Kishore Karumbaiah
Sagar Prajapati

Kishore Karumbaiah, who was Creative Director at JWT Bangalore, has joined Orchard Advertising as Creative Director at the agency’s headquarters in Bangalore. He will partner Sagar Prajapati, Creative Director, in leading the creative function in Bangalore.


Commenting on his appointment, Mr Karumbaiah said: “I was looking for a hungry agency, and in Orchard, I found my match. Orchard and The Leo Group are known for their creative prowess, and have produced some of the best work the country has seen. This gives me an opportunity to fuel this trend and further the creative standards of this agency. I’m also excited about gaining from the collective experiences of the team here and thrilled about getting an opportunity to groom and nurture some really good young talent we have here.”


Mr Karumbaiah comes with 12 years in the business, and has worked on brands such as Airtel, ITC stationery, Nike, Infosys, Microsoft, Quest, Lenovo, Lotte, Tanishq, Fastrack, TajMahal tea, Van Heusen, Signature, Kingfisher, Spice Telecom, Citizen Watches,Levis, Nissin, Epson, TVS, Chola Insurance and Arihant builders among many others.


Prior to JWT, he worked at Rediffusion-Y&R, Ogilvy & Mather, Hakuhodo Percept, MAA Bozell and Lowe Lintas. He has consistently picked up national and international awards over the years (NY fest, Abbys, Regional Awards) and has a few features in the International Archive.


Sagar Prajapati is excited about having found his new partner in Kishore: “It’s been 12 long years for me at Orchard, and I’ve been with the agency through its highs and lows. With us being on the uptrend, and great talent like Kishore coming onboard to partner us, is indeed a sign of good things to come. I’m hopeful of our collective creative leadership bearing fruit for the agency and our brands.”


Thomas Xavier, Chairman and National Creative Director added: “Kishore brings with him the perfect mix of youthful exuberance and skill to lead a young team of creative enthusiasts. We expect his contribution in upping the creative standards of the agency further, making our brands and clients benefactors of this progression.”


Anish Daryani, Vice President and Branch Head, said: “I worked closely with Kishore during my stint at Rediffusion-Y&R, and have tremendous regard for the creative brilliance he brings to the table. I saw him as the perfect match for Sagar, and am sure their creative chemistry will benefit our clients and our brands. The fact that we’re hiring at senior levels is of course testimony to the fact that we’re doing well, especially following the slew of new business wins we’ve seen in the recent past.”


Orchard Advertising, only in its 12th year, is part of The Leo Group, which also includes Leo Burnett and Black Pencil. Orchard has already been credited for creating some iconic advertising. Some of the agency’s clients include Wipro, SAB Miller, Essilor, Godrej, BlackBerry, Water Health India and Piramal Healthcare, among others.


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