Now, a YouTube ‘Content Creators Network’ for India

10 Aug,2012

By A Correspondent

 

Nirvana Digital, a leading creator and distributor of audio and video content across Internet and mobile platforms, has launched a “YouTube Content Creators Network” that will start the creation of original content as well as the distribution of produced video content from the Indian market across YouTube channels.

 

Through this network, Nirvana Digital aims to capitalise on the exploding power of YouTube, which at current estimations is around 800 million monthly unique user visits across the globe, and a staggering 30 million inIndiaitself.

 

Nirvana Digital’s new YouTube Content Creators Network provides an opportunity ranging from individuals to large organisations. The network will enable them to upload content for immediate distribution, monetization and direction of traffic.

 

The potential for “talent” to tap into YouTube inIndiais immense as YouTube is emerging as the first global TV station. It has committed $100 million to 96 new video channels and has recruited topHollywoodtalent to produce content.

 

Nirvana Digital specialises in the distribution of movies, music videos, documentaries, web shows, news, gossip, and has already established itself as the distributor of top quality Bollywood and mainstream content.

 

In the words of Pinakin Thakkar, Founder, Nirvana Digital: “The digital platform is large enough globally for video creators to still have their fame and recognition, and we are here to help creators and content owners push content to a global audience while earning immediate revenue from their videos.”

 

He added: “YouTube, which delivers one out of every three online videos viewed (according to ComScore), has become an increasingly important distribution channel for content creators, established media companies and advertisers. As the demand for quality digital content grows across the world, Nirvana Digital is keen to create brands out of video creators inIndia, monetize them anddrive traffic to them from its existing networkof millions of views.”

 

Nirvana Digital will also help independent video producers capitalise on the YouTube revolution to create content which receives direct feedback from audiences across the world. The model brings together different individuals, gives them support and infrastructure to collaborate and build audiences around their content across various distribution channels. Towards this end, Nirvana Digital provides their own specialized web video studio at Peddar road in South Mumbai with green screens, high end cameras (Canon 5D MKII) and lighting facilities. They also have a dedicated team who to help with the technical aspect of encoding, uploading and promoting videos, as well as animators for videos that may benefit with CGI.

 

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One response to “Now, a YouTube ‘Content Creators Network’ for India”

  1. HAMMAD says:

    BUT HE IS TRYING TO AFFECT PAKISTANIS AND ALL THE PAKISTANI CONTENT .. HIS WORKERS ARE SPAMMING AND CLAIMING CONTENT OF THERE OWN FROM SOMEWHERE… CONTENT OF PAKISTANI’S ARE NOT FOR HIM .. IM NOT ABUSING BUT MY HEART HAVE NOTHING FOR HIM EXCEPT THAT … SO NIRVANA GET YOUR SELF PACKED IN INDIA DON’T GET OUT OF THERE !

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