New name, look for HT’s Brunch Quarterly

22 Aug,2012

By A Correspondent


HT Media Limited (HTML) has unveiled the new avatar of its magazine Brunch Quarterly.  Having completed a year, Brunch Quarterly has been renamed Brunch Q. The magazine will take on a new and improved format with each issue created around a special theme. Brunch Q seeks to help readers in their ‘Quest for the Good Life!’


Poonam Saxena, Editor, Brunch Q, commented on the revamp, “With the Brunch Quarterly completing one successful year of publication the time was right to give our growing reader base something more punchy and exciting.  The revamped magazine hits the stands with an eclectic collection of stories and features – the equivalent of an unputdownable book.  There’s Aamir (Khan) and Sunny Leone like never before, plus a special Wellness section and a guide to portable gadgets. We are planning to continue this new format in the following issues with a wide variety of interesting and engaging content making each issue of Brunch Q a collector’s special.”


The 140-pager Brunch Q will retail at newsstands for Rs 100. The first issue under this new format, August-October 2012, has a special segment on wellness covering spas, tips from celebrity dietitians and trainers, a story on organic and healthier alternatives to everyday food items plus a feature on Yoga.


The revamped magazine comes in a larger format (22.5wX29.5h) and the paper and production quality has also been kept on par with the best international magazines.


Rajan Bhalla, Head – Corporate Marketing and Magazines, HT Media said, “We decided to give Brunch Quartely a makeover for the benefit of our readers. With over 31.53* Lakh readers who enjoy HT Brunch every Sunday, the demand for Brunch Q is high among the targeted SEC A & A+ segments and it is most popular among the 25 -45-year age bracket. We wanted to give our readers, who are progressive, smart and well read, a sharper, wittier and more exciting experience. We have improved the design and added new content complemented with international print quality. We are certain that Brunch Q will be embraced by our readers.”


Approximately 1.25 lakh copies of Brunch Q will be circulated on newsstands each quarter, across the country. The magazine will be heavily promoted in HT Media Group properties such as Hindustan Times, Fever 104 FM and Mint. The Brunch Weekly, circulated with Hindustan Times on the weekend, however, will remain same.


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