MTunes HD launches ‘MTunes Trending20’

03 Aug,2012

By A Correspondent


MTunes HD – the HD Bollywood music channel has announced the launch of a countdown show called ‘MTunes Trending20’, presented by Bharti Airtel. This is in keeping with the channel’s premise of delivering “music like never seen before”.


Historically, countdown charts have been based on record sales. However, given the fact that music consumption is spread across multiple platforms these days, MTunes Trending20 brings to its viewers a comprehensive analysis of audience preferences across 5 platforms. The final chart will be compiled by leading media research firm Ormax Media.


The five platforms will be Radio popularity compiled by Radio City, Digital downloads provided by Hungama, YouTube views & Heartbeats (weekly music research) by Ormax Media and audience preferences as recorded by MTunes HD. A normalized measurement formula based on TV Ratings Data, Radio Aircheck, SMS requests, downloads/usage tracking across mobile service providers and views count on popular internet video sites will be collated to generate the weekly chart.


Presented by Bharti Airtel, the weekly show – scheduled to launch from August 04 every Saturday – will play the top 20 songs of the week. Through the week the top songs on MTunes Trending20 will also be highlighted on the daily play list.


Speaking on the occasion, Saravanan P, CEO of MTunes HD said: “MTunes Trending20 is a reaffirmation of our promise to deliver ‘Music Like Never Seen Before’ and strengthens a long line-up of path-breaking formats like Kal Ka Superhits, Handmade and MBox already on the channel. We have pioneered the industry by launching the World’s first HD Bollywood Music Channel and are committed to consistently drive growth for our stakeholders. This show will deliver the gold standard of Bollywood music rankings to the industry and is among several initiatives in the pipeline that will make the MTunes HD viewers feel the music!” The channel is reportedly pricing the property at a premium and is confident of changing the game for the genre with its unique concept and distinct proposition.


Shailesh Kapoor, CEO-Ormax Media added: “Today, music is consumed across media – television, radio, internet, mobile phones and other digital devices. MTunes Trending20 is a unique property that captures the combined effect of all these media.”


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2 responses to “MTunes HD launches ‘MTunes Trending20’”

  1. nidhi says:

    my favourite is breakup party yo yo honey singh

  2. harsh says:

    my favourite and number 1 song is vele of student of the year

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