Moe’s Art adds 3 more clients to its roster

08 Aug,2012

By A Correspondent


Moe’s Art Pvt Ltd has bagged three new accounts in the first quarter of 2012-13. The agency has signed on Reliance Entertainment Digital, Infiniti Mall and the upcoming Hollywood film Expendables 2  and will manage their communication and PR across India. All three accounts belong to industries that are fairly diverse. The accounts will be handled by the Mumbai branch of the agency.


Reliance Entertainment Digital is the digital arm of Reliance Entertainment, a part of the Reliance Anil Dhirubhai Ambani Group (ADAG). It reaches out to consumers through its different entities like Zapak Digital Entertainment Ltd; Jump Games Pvt. Ltd and BIGFlix. Moe’s Art will be managing the communication of all three companies across digital, print and electronic platforms across key markets.


Moe’s Art will be managing Infiniti Mall’s shopping malls located in Andheri and Malad in Mumbai. Moe’s Art will be concentrating on the events and activations that are organized in the mall along with specific brand connect.


As for The Expendables 2, Moe’s Art will execute a pan India communication strategy with an aim to target industry as well as consumer stories. The agency will handle the communication for the movie across platforms and also with reviewers. Moe’s Art will also be focussing on promotional activities and events to set the scene for the action packed movie.


Commenting on the same, Mr. Vishaal Shah, Managing Partner and Executive Editor, Moe’s Art said: “The last quarter ended on a positive note for us. At Moe’s Art, we have always strived to provide our clients with an innovative and unique approach towards media communication. By offering integrated communication strategies, we seek to offer value to our clients and look forward to continuing to build on this in future too.”


Currently the agency has offices in Mumbai and Delhi. Moe’s Art has a diversified client portfolio from FMCG to financial space.


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