Mindshare leads in Emvies 2012 shortlist

16 Aug,2012

By A Correspondent


The twelfth edition of the Emvies could well see media agency major Mindshare walk away with the numero uno slot. The agency has managed 27 from the 126 shortlists announced, followed by 19 from Maxus. Pinnacle has 15 entries and Lodestar UM has 13.


This year, organiser Ad Club Bombay has introduced the following new categories/changes at the Emvies: Media Client of the Year, Best Ongoing Media Campaign & Young Emvie of the Year has been introduced as three new categories.  Display and Video has been added as additional sub-categories under Best Media Innovation – Digital.


The Emvies were introduced by the Advertising Club Bombay to honour measurable and significant contributions in the field of media. This year, the event will be held in Mumbai on Monday, September 3, 2012 while the second round of judging will happen on August 23 to 25.



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