LifeCell appoints Edelman for PR

13 Aug,2012

By A Correspondent


LifeCell International, India’s largest stem cell bank, announced its decision to appoint Edelman as its PR partner to handle LifeCell’s public relations and media mandate.


Founded in 2004, LifeCell was the first to bring the revolutionary concept of umbilical cord stem cell banking to India and with over 50,000 parents who have chosen to preserve their baby’s umbilical cord stem cells with LifeCell; the company retains its significant market leadership. LifeCell has a pan- India presence, providing its services in over 100 towns and cities in India.


Edelman’s mandate is to raise public awareness about stem cell banking, improve understanding about the concept of stem cell banking amongst consumers and medical professionals, increase media visibility for LifeCell and highlight the company’s offerings and leadership position in the industry.


Commenting on this partnership Mr Ravi Shankar, Head – Corporate Communications & Marketing, LifeCell International said: “LifeCell is poised for high growth in the coming months and is in need of a PR partner who will fuel this trajectory by increasing the concept and brand awareness of stem cell banking in the market. We are pleased to join hands with Edelman in our growth phase. We are confident of leveraging Edelman’s expertise and pan- India presence to create awareness about the importance of stem cell banking and to highlight LifeCell’s role, unique offerings and significant leadership in the area of stem cell. Edelman India’s expertise in the healthcare & consumer space and thorough understanding of our business helped us reach this unanimous decision to appoint them as our PR partners.”


To further enhance awareness, LifeCell partnered Lisa Ray, who had undergone successful stem cell therapy for treatment of blood cancer. LifeCell’s association with Edelman is intended towards further penetrating the market through higher levels of market education and awareness.


Robert Holdheim, Managing Director, Edelman India said: “LifeCell International is a pioneer in the field of stem cell banking in India and we are delighted to be associated with them. This win has cemented our position as leaders in healthcare communications in India. Stem Cell banking and research has enormous scope in the field of regenerative medicine. We hope to help LifeCell maintain and expand their position as leaders in the field of stem cell banking and research in India and globally”.



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