L&K strengthens top deck with Rana Barua as COO

13 Aug,2012

By A Correspondent


Rana Barua
Samir Datar
Amardeep Singh

Law & Kenneth has announced senior-level appointments. While Rana Barua has joined L&K as Chief Operating Officer, Samir Datar and Amardeep Singh have joined as Senior VP Strategic Planning and Chief Creative Officer (North & East) respectively.


Mr Barua’s last assignment was that of COO of RED 93.5 FM for two years. Prior to that, he was the Head of Marketing & Programming of Radio City for four years. On joining Law & Kenneth as COO -West & South, he said, “Law and Kenneth is the one of the fastest growing agencies which is a true believer of building brands in the country and my mandate is to be a catalyst and a partner in this growth.”


Other than Red FM and Radio City, Mr Barua has worked with Ogilvy, McCann and Y&R in nearly two decades in the business.


With a career spanning 20 years and diverse product categories – from tractors to telecom infrastructure and everything in between – Mr Datar has worked at JWT, Cheil & LG Ad. He has built and managed successful brands like Maggi, Samsung, Hyundai & Nature Fresh. On joining L& K, he said, “I believe that Law & Kenneth is the most exciting & challenging place to be right now and I look forward to contributing my bit to the excitement.”


For Mr Singh it’s a homecoming. While he has worked with agencies such as Mudra, Trikaya Grey, McCann Erickson, Contract, Dentsu Communications and M&C Saatchi, this is his second stint with Law & Kenneth. “It feels great to be back. I’m excited and honoured for the opportunity PK and Anil have given to me,” he said.


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