Keith Alphonso quits UTV, joins OML as Revenue Head

27 Aug,2012

By Meghna Sharma

 

Keith Alphonso

After one and a half years, Keith Alphonso has left UTV. He was business head of Bindass, the youth channel from the UTV stable which was recently acquired by Walt Disney, and was in charge of rebranding the channel in a bid to keep pace with the ever-changing outlook of its core audience set.

 

Confirming the news to MxMIndia, Mr Alphonso said, “Yes, I have quit UTV and joined OML as Head of Revenue.”

 

In his new role at Only Much Louder (OML), a company which focuses on reaching the youth market in India through high quality entertainment properties including music festivals, television and web-based content, Mr Alphonso will be creating more branding properties. “I have mastered the art of creating ‘branded content’ from my previous work experiences. So, will be in-charge of handling similar profile at OML too. The only difference being that here it will be across platforms – television, live events, web etc.”

 

Prior to UTV, Mr Alphonso has worked with Zoom Television, MTV and Times of India in a career spanning almost 17 years.

 

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