Katrina is brand ambassador for Relaxo’s brand Flite

24 Aug,2012

By A Correspondent

 

Footwear manufacturer Relaxo has signed Katrina Kaif as the brand ambassador for its casual fashion brand Flite. The name Flite coined from the words ‘fashionable’ and ‘light’ itself says a lot about the brand and its promise.

 

Gaurav Dua, Executive Director, Relaxo Footwear Ltd said, “Flite has carved out a niche for itself by becoming a brand symbolic to youth, comfort and elegance. And to carry this brand persona a step ahead, we could think of no one better than Katrina Kaif. With a fan following that is hard to describe in mere words, Katrina is looked upon as a fashion diva and icon. Her vibrant and unconventional style is often imitated by girls across the country. Which is why Katrina Kaif was the perfect match for Relaxo Flite’s new campaign. We are extremely proud to associate with her and we are sure her charismatic appeal in the ad will win hearts!”

 

Katrina Kaif said “It’s like an integral part of your life, an everyday staple that you need. It’s how you don a pair of Flite with what you wear every day, and you are ready to go.”

 

Katrina Kaif will soon be seen in a 30-second TVC for Flite created by Arms Communications.

 

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