Kanupriya Seyal: Director – Investments at MPG

21 Aug,2012

(Experience: 11 years)

 

Kanupriya Seyal has over 10 years of experience in Strategic Planning and Buying for clients across categories such as FMCG, telecom, mobile handsets, retail, on-line travel, media houses, apparels, liquor, real estate and white goods. This journey of over a decade has been filled with challenges, excitement and learning.

 

Talking about her beginnings, Kanupriya said: “I cut my media planning teeth at Lodestar Universal where I worked on Madura Garments, General Motors and Bacardi before moving to Mudra to provide specialized holistic strategic solutions to clients such as Electrolux, Amway and Dabur. I was instrumental in winning multiple new businesses such as Spice, Hotspot and Yatra.com among others for the agency. I was also leading the team responsible for the Media launch of these brands.”

 

She joined MPG in 2009 to spearhead the investment planning on one of the largest advertisers in a highly competitive category: Reckitt Benckiser to improve the ROI through structured buying and increased innovative usage of various mediums.

 

Beyond Reckitt, Kanupriya has developed buying strategies for MTS and other MPG clients. She has added value to the client business through high level of commitment, passion and application of cross functional skills of planning and buying.

 

“I always found something interesting and stimulating in all my jobs. Having been nurtured in this vibrant and aggressive environment, my pursuit has always been new and loftier pinnacles of performance, which continues to spur me on. I have been ambitious for the brands that I steward. My award winning contributions include: a bronze for the category of “Best use of Sponsorship” at Goafest Media Awards 2008 and the Young Media Turks Award organized by NDTV.”

 

Kanupriya has a PGD with specialization in Marketing and Graduation in Advertising from Delhi University. Kanupriya said that she was prompted to take up this field as there aren’t many jobs which allow creativity and strategies to come to life to be observed by thousands of people. “Work results are very apparent and I felt that can result in a very satisfying career. It is one interesting field where one is not restricted to think within a square room.”

 

Kanupriya said that she has good critical thinking skills in terms of being able to evaluate information and analyze its relevance and meaning – which she felt was crucial to succeed in this field.

 

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