INMA to address ‘Complexity Advantage’ at Sixth Annual Conference

06 Aug,2012

By A Correspondent


The International Newsmedia Marketing Association (INMA) is set to host its sixth Annual South Asia Conference on August 7-8 in New Delhi under the theme ‘Complexity Advantage’. In today’s scenario of accelerated change and complexity, strategic competitive advantage is created by the combination of strategy, culture, systems, brands, products, services and by the people that operate throughout the organization.


The INMA South Asia Conference aims to address some of these tectonic shifts that are creating the complexities in our business, so as to stimulate the industry towards evolving a roadmap to convert the various existential challenges into opportunities. As such, the theme of this conference is aptly titled ‘Complexity Advantage’.


Sanjay Gupta

Mr Sanjay Gupta, who was elected as the President INMA South Asia 2011, and is the Director, CEO and Editor of Jagran Prakashan Ltd said: “This year’s theme would discuss driving readership and circulation. My expectation from the conference is that the industry people from South Asian countries can get their act together when it comes to talking about how to tackle various issues, including digital revenue models.”


Mr Bharat Kapadia, INMA Board Director, and Chairman of Whatuwant Solutions, said, “Even though India is better off when it comes to print market, the last quarter can only be described as tough. The two-day seminar will get the industry to come together and talk about the challenges and work towards a better future.” He added that the complexities of businesses in driving revenues and circulation will be the focus of the conference.


Bharat Kapadia

INMA aims to bring together top newspapers from South Asia into a two-day, fast-paced tour de force of ideas and innovations to grow newspaper advertising, circulation and brand across titles and across consumer platforms. Over 35 speakers, several partners, press and over 180 delegates from 25 newspapers and another 20 companies across India, Pakistan, Bangladesh and Europe will be attending this conference.


INMA is the only industry association that is able to pull together South Asia’s top publishers and specifically executives charged with growing advertising, circulation and brand. There will be excellent opportunities to network and share the “INMA conversation” among this exclusive fraternity of the world’s most innovative newspaper executives. INMA is the world’s leading provider of global best practices and marketing ideas. It provides its members thought leadership and practical ideas to grow audience, advertising, brand and profit. Currently, INMA has over 5,000 members in over 82 countries worldwide, which include several members from Indian and now Bangladesh and Pakistan newspapers.


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