IAMAI Internet Economy Watch: E-com continues to surge

03 Aug,2012

By A Correspondent

 

The Internet & Mobile Association of India (IAMAI) on August 01 released ‘Internet Economy Watch’ for the month of June 2012. According to the findings, the e-ticketing category with irctc.com (Indian Railway Catering and Tourism Corporation) and airlines continues to grow robustly. It recorded a year-on-year growth of 36 per cent as compared to the corresponding months last year.

 

As per the findings from the Internet Economy Watch data released by IAMAI (Internet and Mobile Association of India), there has been an increase in online railway ticketing and air ticketing. But figures for matrimonial profile uploads, activities on e-commerce sites and resume uploads on recruitment sites continue to show decline. Interestingly in the April-June quarter, the month of May has seen the highest traffic of online users across categories.

 

The Internet Economy Watch data is said to be based on absolute numbers captured from various relevant sites, encapsulating online usage for e-tailing, online travel and vertical classifieds.

 

In an email interaction with MxMIndia, Dr Subho Ray, President, IAMAI talked about the factors behind the surge of e-ticketing: “Technological advancement and more and more people getting internet savvy coupled with convenience is the key factor leading to the rise in online booking of train and air tickets. Online tickets can now be booked on the move, through mobile, tablets and of course PCs. A deeper PC penetration in rural areas is also one of the reasons for the rise in online booking.”

 

On the takeaways for brands and marketers from these findings, Dr Ray said: “The Internet Watch Report is a recent initiative by IAMAI and is out with its third report. Going forward, the monthly data will help marketers and brands to map the consumer behaviour online and devise their digital strategy accordingly – to be in sync with the online behaviour of the consumers.”

 

Besides e-tailing, online travel and vertical classifieds, in the near future IAMAI is expected to introduce newer categories: “Yes, going forward we would be incorporating more segments” added Dr Ray.

 

Some of the finding of the report are:

Online Travel Portals:

The report states that 5.83 million bookings were registered on irctc.com in June 2012 as compared to 4.30 million in June 2011, whereas airlines witnessed 1.45 million online bookings for the month of June 2012 as compared to 1.07 million in the corresponding period last year. During the quarter April-June 2012, irctc.com registered an all time high of 6.22 million e-bookings in May 2012, while e-ticketing with airlines touched 1.92 million bookings in April 2012.

 

Source: IAMAI/ Online Travel Portals

 

E-tailing Sites:

Data captured from 29 e-tailing sites reports an annual increase in online user visit to spa & restaurant category from 0.61 million in June 2011 to 0.75 million in June 2012, showing a year on year growth of 24 per cent. The branded apparel category witnessed 5.39 million visits in June 2012 as compared to 4.40 million visits in the corresponding period last year. On the other hand, designer labels segment saw a y-o-y growth of 21 per cent with 1.73 million online visits registered in June 2012 as compared to 1.43 million visits in June 2011.

 

 

Source: IAMAI/e-Commerce sites

 

Vertical Classifieds:

While the number of resume uploads on recruitment sites has gone down from 3.43 million in June 2011 to 2.44 million in June 2012, the profile uploads on matrimonial sites is marginally up from 2.34 million in June 2011 to 2.36 million in June 2012.

 

 

Source: IAMAI/ Vertical Classifieds

 

Online Traffic:

During the quarter April-June 2012, the month of May has seen the highest traffic of online users with e-ticket bookings at irctc.com, resume uploads on recruitment sites and visits in e-tailing of branded apparels, footwear and designer labels.

 

 

 

Source: IAMAI

 

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