I Venkat on 10 things to look forward to at the INMA conference

07 Aug,2012

By I Venkat

 

1. The entire conference is built around the theme- current complexity and advantages. The treatment of this subject is the first for INMA hence makes it worth attending.

 

2. Keynote address by Nandan Nilekani where he will talk about sustaining in the volatile market.

 

3. Earl Wilkinson of INMA will focus on the key subject of new growth plan and how to get there.

 

4. Discussion on the future of news

 

5. Youngsters will be involved who will make a case for how they want their newspapers to be

 

6. The concern area of ad-growth challenge will be another discussion that is worth attending

 

7. Battle of the bulge will discuss the issue of cost depreciation and utopian expectation. The point being can you really reduce the cost?

 

8. The burning issue of increase in circulation but decline is readership will also be discussed at length

 

9. The ever-pressing matter of talent shortage and what one should do about it is another topic that will be brought to the fore.

 

10. All the topics this year are very provocative that will encourage debate and discussion.

 

I Venkat is the Director at Eenadu and Chairman of ASCI. He is also on the Board of INMA South Asia

 

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