Hungama to manage digital mandate for Timex & Helix

14 Aug,2012

By A Correspondent


Hungama Digital Services Pvt Ltd has bagged the digital media AoR duties for Timex India and its youth brand, Helix. Timex Group, one of the world’s largest watch makers that designs, manufactures and markets innovative timepieces and jewelry globally, named Hungama Digital Services as the exclusive agency working on their digital platforms, both web and mobile. The agency will manage social media for both the brands, media buying as well applications.


Talking about this, VD Wadhwa, Managing Director & CEO, Timex India, said: “The digital medium is fast evolving and presents tremendous opportunity for brands to mark their presence. Given that the measurability of this domain is quantifiable, we at Timex are extremely focused on strengthening our brand presence on this very dynamic platform. We have strategic plans to increase our presence through the launch of brand Webstores, social media pages and impactful search and display campaigns. We chose to partner with Hungama as it is the leader in providing effective digital campaigns to brands across markets and categories. I am very confident of this partnership, as it will act as a catalyst in our journey to become the most influential brand in the digital space.”


Speaking on the winning the account, Neeraj Roy, Managing Director & CEO, Hungama Digital Services said: “We are excited with the win and look forward to a relationship with the Timex Group. With an experienced and award winning team here, we aim to leverage this opportunity for Timex, towards a widespread exposure and an increased engagement in the digital space. Today, India is at the cusp of digital revolution with the advent of 500+ million consumers getting online in the next 3-4 years. We hope to offer integrated digital and experiential services to clients and prepare brands to connect, interact and transact with their customers.”


JWT Singapore recently acquired a 51 per cent stake in Hungama Digital Services Pvt.



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