FoxyMoron retains French Connection

31 Aug,2012

By A Correspondent

 

Digital solutions agency FoxyMoron has retained the French Connection account after a multi-agency pitch. The creative mandate in the digital space for the brand French Connection has been consolidated by this young agency, which has established itself as a powerhouse in the digital space.

 

The pitch was a competitive, multi-agency pitch with esteemed agencies Edelman and Jack in the Box participating.

 

Founded in 1972 by Stephen Marks, French Connection – the edgy, attitudinal, high street British fashion brand – set out to create well-designed and fashion-forward clothing with a quirky spin on design. Brand Marketing India (BMI), the exclusive licensee for French Connection in India, introduced the brand to the Indian market in April 2007 and has since opened 26 points of sale across 8 cities.

 

BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.

 

Commenting on the same, Harshil Karia, Online Strategist and Co-Founder at FoxyMoron said, “When you’ve got a brand that’s as irreverent as French Connection, the possibilities are endless. We’re glad that the team at French Connection has liked the ideas and strategy presented for the brand to dominate digital and we’re confident that we can do so.”

 

With its key focus on the Autumn-Winter collection, FoxyMoron plans to ensure that there is integration between the brand’s on ground/in-store and online activities.

 

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