Florinda Fernandes: Sr. Business Manager, Posterscope

24 Aug,2012

(Experience: 10 years)

 

Currently Florinda Fernandes is into both Business Development and Client Servicing. The profile includes everything right from pitching for a new business till the campaign ends. The entire process in terms of strategizing, planning, innovation and execution as a whole is Florinda’s forte.

 

Explaining her work, Florinda said: “Outdoor is one of the domains in the media fraternity wherein every day is a new day. Each day has a challenge as the industry is unpredictable. It is undergoing changes and evolving into a new platform. Today, we speak on the lines of innovation, convergence and globalization. It’s becoming more consumer-centric and holistic thinking, thus making it more challenging and realistic. I am more than happy to be a part of it, and see it grow.”

 

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