Fever FM launches iDream for aspiring entrepreneurs

17 Aug,2012

By A Correspondent


Fever 104 FM has recently launched iDream. Sponsored by Reliance Commercial Finance, Fever iDream aims to give an opportunity to listeners to make their dream of starting their own SME business come true. It is said to be an attempt to fulfill the aspirations of the talented who have the ability to make it big as an entrepreneur but, lack financial support.


Listeners will have to share a business idea and send in their entries, the best business idea will be awarded Rs 25 lakh to make their dream come true. The campaign will run on Fever 104 FM Delhi, Mumbai, Bangalore and Kolkata.


Harshad Jain, Business Head, Radio and Entertainment, HT Media said: “It has always been our endeavour to make the radio listening experience special by making it more innovative and interactive. Fever iDream is the first such radio innovation where people can fulfill their business dreams and be their own boss. The concept is aimed towards helping budding entrepreneurs who have the capability but lack funds. Reliance Commercial Finance and Fever iDream can change lives and I am sure it will be a huge success.”


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One response to “Fever FM launches iDream for aspiring entrepreneurs”

  1. nhk says:

    – What do they mean by “awarded”. If this is a loan, then it is a liability rather than an award.

    – What sort of tax the “winner” has to pay. If this is a loan, then this is the first time to hear “tax on loan”. Tax is normally paid on profits.