Everest wins Borosil’s creative mandate

08 Aug,2012

By A Correspondent


Hot on the heels of bagging the Aditya Birla Retail “More” business, Everest has won the strategic and creative duties for Borosil in a multi-agency pitch. The agency’s Mumbai office will handle the business, initially working on the microwavables range.


Commenting on the reasons for choosing Everest, Priyanka Kheruka, Director, Borosil Glass Works commented: “We, at Borosil, are very passionate about our brand and wanted a partner who shares our passion and vision for Borosil. Everest has demonstrated this passion and have created a strategy aligned with our vision.”


Commenting on the win, Dhunji S. Wadia, President, Everest said: “We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. We are delighted to be their agency of choice. We look forward to take the brand to greater heights.”


Rahul Jauhari, NCD, Everest said: “It’s great to welcome clients who appreciate totally unconventional thinking and work. We look forward to a wonderful relationship.”


Borosil Glass Works is a producer of laboratory glassware and microwavable kitchenware in India. It was established in 1962 in collaboration with Corning Glass Works, USA. In 1988, Corningdivested its share holding to the current Indian promoters.


Everest is a creatively led, full-service agency with a reputation for delivering fresh, original thing that helps clients succeed. The agency has offices in Mumbai and Delhi and representations in Chennai, Bengaluru and Kolkata.


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