Digitas India appoints Nirmal Dayani as its COO

08 Aug,2012

Nirmal Dayani

By A Correspondent


Digitas, the digital marketing agency, has appointed Nirmal Dayani as its Chief Operating Officer inIndia. Mr Dayani will be directly reporting to Kanika Mathur, President, DigitasIndia.


Mr Dayani has vast experience in the field of advertising and marketing with a significant exposure to digital media. Having spent over 21 years in this field, he has worked at Mc Cann Erickson, JWT and ESPN Star Sports.


He has worked with leading brands such as Pepsi, Horlicks and Harpic and in his last stint as Head of Marketing at ESPN STAR Sports, he contributed to the successful launch of new channels – STAR Cricket, ESPN HD and STAR Cricket HD and led the company’s diversification into new properties such as espnstar.com and espnmobile. His experience with Digital started with the launch of the famous “Super Selector” cricket game and several other properties for espnstar.com.


Speaking on his appointment, Mr Dayani said: “This is an amazing opportunity and I am incredibly excited to be a part of the Digitas India team. In this new digital era, we have a great opportunity to integrate our offerings and adding value to our customers/clients portfolios. I am looking forward to working closely with our clients and together developing their digital roadmaps and taking them to the next level in their growth curve.”


Kanika Mathur, President, DigitasIndiasaid: “We are looking forward to Nirmal leading DigitasIndia. We believe that with his experience and skills, he will play a key role in nurturing client relationships and driving growth.”


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