Dheeraj Sinha to head planning @ Grey

13 Aug,2012

Dheeraj Sinha

By A Correspondent


Dheeraj Sinha has joined Grey India as consultant and will head planning for South and South East Asia. His last stint was with Bates India where he was Regional Planning Director, Asia.


Commenting on Mr Sinha’s appointment, Jishnu Sen, President & CEO, Grey India said: “I have been looking for a planning partner – someone to lead the strategic thinking of our team for a few months now. I have been a huge fan of Dheeraj’s for a while, his reputation precedes him. His work and awards are a testimony to his prowess. So when Dheeraj started his consultancy, we became his client. I can confirm that Grey has taken him on as a consultant and we look forward to this exciting partnership.”


Before joining Bates in 2005, Mr Sinha had worked with McCann Erickson and EURO RSCG in India. An alumnus of Delhi University and MICA, Sinha has worked on the brand strategy for several multinational and Indian brands, including Fiat, Virgin Mobile, MasterCard, LG, Reckitt Benckiser, TVS Motorcycles, Max Bupa, Marico, Dabur, and Cavin Kare.


Talking about his appointment, Mr Sinha said: “I feel a great sense of energy and determination about the people at Grey. In all my interactions with Jishnu, Amit and Malvika, it looked that we can play as a team to create some magical work. The focus on creating sparkling work comes from the regional and global leadership which is critical for success. So when they proposed a longer term role, it felt like the right thing to do.”


His specialties includes understanding Indian consumer, Youth marketing, Small town India, Technology adoption, Cultural change, Brand journey, Shopper marketing, Brand extensions, New brand launch as well as Business opportunity mapping.


Last year, Mr Sinha launched his first book, ‘Consumer India: Inside the Indian Mind and Wallet’. He has also authored a chapter – ‘Bridging Gaps – Retail in the Emerging Indian Market’ – in the book, Shopper Marketing. He has spoken on topics related to the Indian consumer at the Esomar Asia Pacific Conference, the Global Youth Marketing Forum, and the Asian Marketing Effectiveness Festival.


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