Debrief: Greenlam: Ati sundar!

16 Aug,2012

By Anil Thakraney


Greenlam Laminates is a fun account to work on. The client is quite creative savvy, and this is obvious from the sort of offbeat advertising that happens on this brand. I had the good fortune of working with them during my stint with Lintas,New Delhi, and must say I have a lot of respect for these guys.


Greenlam has released another cool TVC. This one features a gentleman called Shri Saundarya Premi, whose life’s mission is to make this world a more beautiful place. He goes around making sure women get their make-up right, he teaches some rural belles the art of carrying a water pot sensuously, and so on. Finally, when asked what will happen after he’s gone, Shri Premi says the job of beautification will be carried forward by Greenlam Laminates. And that’s when the brand enters the story.


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I like this one. It’s single-minded on beauty. It’s a surprising solution. It’s humorous and entertaining. And the jingle is pretty catchy too. But most importantly, the commercial puts jaan into an entirely boring product category, something that the makers of Greenlam ads have been doing repeatedly.


One really wishes Shri Saundarya Premi pays a visit to dirty Mumbai. We can do with some beautification.


Rating: (On a scale of 1 to 5): 4. Single-minded and entertaining.


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