Debrief: Godrej Security: Good use of humour

28 Aug,2012

By Anil Thakraney


Godrej Security Solutions has released a new TVC. And I must say it’s quite hilarious.


An elderly couple is dozing in their bed. The lady hears a strange sound, and asks her hubby to investigate. He does, and discovers that some thieves are trying to break open the safe. Instead of panicking and calling the cops, he quietly goes back to sleep. And so does the missus. No worries. There’s no way the chors will break open their safe vault.


I like this ad. Because Godrej Security Solutions continues with the humour approach, and that, when done well, always works for a serious product category. Better to make the consumer smile rather than make him suffer a heart attack. Also, this particular TVC is single-minded and simple, which is its strength. I am a fan of advertising that is witty & simple, and in my book, the best ideas are those which don’t demand a huge ad budget. Godrej’s ad scores high on all three parameters. Even on repeat exposure, you will find this commercial entertaining.


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Perhaps the execution could have been a trifle better, perhaps the expressions of the protagonists could have been sharper, but that’s a very small blemish. The ad shines, and it makes you want to invest in Godrej.


Good one.


Rating: (On a scale of 1 to 5): 3.5 Simple and effective.


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