Dainik Bhaskar Haryana gives ‘Pehle Se Bhi Zada’

07 Aug,2012

By A Correspondent

 

Dainik Bhaskar Haryana celebrated its 12th Anniversary by making the news more reader-centric – reflecting the preferences of the new age readers.  The refreshing changes are encapsulated by ‘Pehle Se Bhi Zada’ which makes for enhanced reader delight.

 

Based entirely on the pattern of news consumption by its base of 12.68 lakh readers in Haryana, Dainik Bhaskar has realigned its 12 page main issue to provide insightful focus on government and political issues. It has also added a weekly page talking about latest developments in agriculture practices along with opinion and interviews of experts for the agrarian state. The paper has gone even more hyper local in its approach providing depth of information and opportunities within the state with local news finding prominence in the special supplements on Hissar, Rohtak, Ambala and Sonipat.

 

Along with the focussed localisation, investigative journalism finds its place with an aim to help empower the readers with information that is relevant. Speaking about ‘Pehle Se Bhi Jyada’, Ashu Pharkey, COO (CPH) Dainik Bhaskar Group said: “Over the last decade, the confidence of our readers is high as we remain relevant,  innovative and have continuously evolved with the changing reader ecosystem.”

 

Commenting on the ‘refreshing’ strategy, Sanjeev Kotnala, VP Dainik Bhaskar Group said: “At Dainik Bhaskar Group, we always look at some way to contribute toward socio-economic development of our markets. There is a constant formalised research and informal feedback mechanism that allow us to track the changing needs of our readers and hence evolving with them.”

 

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