Citizen signs Kevin Pietersen as brand ambassador

28 Aug,2012

By A Correspondent


Kevin Pietersen, the South-African born English cricketer, will be the ambassador for Citizen watches. He presently plays for England, Surrey and the Delhi Daredevils and has the distinction of being the second-highest run scorer from his first 25 Tests. He became the fastest batsman to reach both 1,000 and 2,000 runs in One Day International cricket.  He is the third English batsman to top the ICC One Day International rankings in March 2007.


Katsusuke Tokura, MD, Citizen Watches India said, “We are delighted to have Kevin Pietersen as Citizen’s brand ambassador. Kevin Pietersen is one of the finest batsmen, his sophistication and style superbly personifies our brand.”


Kevin Pietersen will also feature in the brand’s communication of the new Super Titanium watch collection. All models from the Super Titanium Collection feature a high-quality sapphire glass that helps resistance against scratches and always guarantees a perfect view on the time display. The watch is also water resistant to 10 Bar. Colour accents and changing design in minute division also revive the appearance of the dials, and Super Titanium watches are five times harder and 40 percent lighter than stainless steel watches.


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