Centuryply expands its presence with Nesta

23 Aug,2012

By Tuhina Anand

 

Centuryply, the brand of plywood and decorative veneers, has extended its footprint and has entered the readymade furniture retail business by launching Nesta Furniture, a chain of complete home lifestyle solutions.  It has opened its first store in Bengaluru and will follow it up with launches across the country.  It has ambitions to open 111 outlets in the next five years with a projected turnover of Rs 500 crore with an initial investment of Rs. 100 crore. The company plans to build Nesta as the foremost brand in the Indian readymade furniture industry through steady investments in the next 5 years.

 

Sajjan Bhajanka , Chairman, Century Plyboards (I) Limited, said, “Retail business in India is at an interesting stage. Our latest venture in the readymade furniture retail business is a move up the value chain and a natural progression in the wood products category. We are keen to leverage the company’s experience and strengths in retailing the finished end product. Centuryply will have flagship stores in key markets and also adopt franchise model to tap other markets.”

 

Talking about Nesta, Abhra Banerjee, Executive Business Head, said,” There has been a sharp increase in the popularity of genuine designer furniture over the last few years and Nesta will serve to be a retail hub for those interested in highest quality designer furniture and home accessories. We at Centuryply believe in providing utmost satisfaction to the consumer through best quality products and customer care. The designs are contemporary and they reflect the lifestyle needs of the India consumers. We will offer the latest designs and introduce a new collection every 3 months.”

 

The store will provide the ability to visualize the furniture in a room. Customers can choose colours, different options for each room to get the perfect look, furnish the room dimensions and visualize how the furniture will look in your home on a giant LED wall in an exclusive zone ensconced to give them  privacy. The store will also have a mock-up of an apartment with approximately the same dimensions as a typical 1BHK flat, to help customers visualize how Nesta can transform their house into a dream home.

 

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