Books & mobiles enter IAMAI’s monthly tracker

29 Aug,2012

By A Correspondent


The Internet & Mobile Association of India (IAMAI) has released the ‘Internet Economy Watch’ for the month of July 2012. ‘Internet Economy Watch’ the monthly tracker by IAMAI, is based on absolute numbers captured from various relevant sites, encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.


In the July 2012 report, IAMAI has introduced two new categories – Mobiles and Books. Mobile has infact emerged as the second most popular category among the online consumers i.e. after Branded Apparels. With the exception of Jewellery, all the other e-commerce categories have shown growth in July 2012 as against July 2011. The number of resumes uploaded has continued to decline even in July 2012 as against the previous year whereas the number of matrimonial uploads continued to grow.


So do these trends indicate that consumers in India are fast adapting to online buying? According to Dr Subho Ray, President, IAMAI, consumers have over the years have become more confident about purchasing online. “Definitely, Indian consumers over a period of time have become more confident about purchasing online. The figures from the Internet Economy Watch report for various that how internet savvy Indians have become and how comfortable and confident they are doing online transactions” he said.


Speaking on the kind of response IAMAI has been receiving on the ‘Internet Economic Watch’ report, Dr Ray explained, “The Internet Economy Watch report has helped marketers and brands to map the consumer behaviour online and devise their digital strategy accordingly – to be in sync with the online behaviour of consumers. Having said this, we must also keep in mind that the ‘Internet Economy Watch’ report is at a nascent stage and will be of comprehensive use in the months to come.”


In the months to come IAMAI not only aims to add more categories in the report but, also plans to make the monthly report more comprehensive by giving it a holistic view of usage of internet in India.


Source: IAMAI/e-Commerce sites


E-Commerce Sites:

As per the data captured by the report there has been a significant increase in the online user visit to books and designer label category during July 2012 when compared to the numbers of last year. While 1.74 million hits were registered for the books segment in July 2012 as compared to 1.11 million hits in July 2011, designer label segment registered a y-o-y growth of 45 per cent with 2.04 million user visits in July 2012. It is in comparison to 1.41 million user visits in the corresponding period last year.


While branded apparel and footwear segment witnessed a marginal rise, y-o-y growth of 6 percent and 12 percent respectively in number of online user visits in July 2012 as compared to July 2011, Jewellery category saw a decline from 1.84 million hits in July 2011 to 1.76 million hits in July 2012.


Online Travel Portals:

In e-ticketing segment clocked 6.53 million bookings in July 2012 as against 5.23 million in July 2011. The e-ticketing on airlines witnessed a y-o-y growth of 34% with 1.95 million bookings in July 2012 compared to 1.46 million in corresponding month last year.


Source: IAMAI/ Online Travel Portals


Verticals Classifieds:

Data captured from prominent recruitment websites reveals that the number of resume uploads have gone down from 3.09 million in July 2011 to 2.60 million in July 2012. The matrimonial profile uploads has increased from 2.33 million in July 2011 to 2.47 million in July 2012.


Source: IAMAI/ Vertical Classifieds


The Internet and Mobile Association of India (IAMAI) is an association which is said to be representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers. IAMAI is also said to be the only professional industry body representing the online and mobile VAS industry in India.


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