Bloomberg UTV to be called Bloomberg TV from Monday

10 Aug,2012

By A Correspondent

 

Business news channel Bloomberg UTV is to be rechristened Bloomberg TV. The change will be effective Monday, August 13.

 

The channel which started as UTVi in 2008 was later called Bloomberg UTV after a strategic investment from Bloomberg LP in 2009.

 

Recently, the channel unveiled a campaign crafted by Triton Communications with the ‘U’ in the name greyed.

 

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