Big FM Launches Big Green Ganesha 2012

27 Aug,2012

By A Correspondent


BIG FM has announced the launch of the ‘BIG Green Ganesha Campaign’ (BGGC), which is entering its fifth year, with the aim of nurturing a better environment while celebrating Ganesh Chaturthi. This year’s campaign is being launched with the slogan ‘Ganpati Bappa Morya, Dharti Mata Morya’ in a crusade that protects planet earth while seeking the blessings of Lord Ganesha. The initiative has found support from celebrities namely, Aamir Khan, Neha Dhupia and Ranveer Shorey among others, who have donated newspapers which will be used to make the papier mache idols during the festival. Donating newspapers may be a small but significant step in the right direction to spread the message on celebrating the festival in an eco-friendly fashion.


Launched in 2006 before the Ganeshotsav, this initiative is aimed at creating social consciousness towards making one of India’s largest and most popular festivals better and more ecologically sound.


Drawing attention to the fact that most commonly available idols are created from non-degradable material and the paints used contain a high amount of toxins, BGGC has helped generate awareness and gained steady momentum during the last four years by creating a sense of responsibility among communities and delivering significant value to its partners.


The initiative has found support from leading celebrities including Aamir Khan, Neha Dhupia and Ranveer Shorey.


The drive will culminate with the BIG Green Ganesha Awards, on September 19. Radio Jockeys accompanied by top celebrities will travel across cities and announce the names of winners based on measures they’ve taken to create ecologically sound Ganeshas.


While 13 paper Ganesha statues were put up last year as part of the BGG campaign, this year will witness the erection of 30 Ganesha pandals (special temporary structures) across six major cities and a number of other smaller ones. Cities included in this campaign are Mumbai, Hyderabad, Bengaluru, Bhopal, Indore, Surat, Vizag, Baroda, Mangalore, Gwalior, Mysore, Sholapur and Goa. Tie-ups will also be initiated with popularpandals and malls to garner maximum awareness and participation. Supported with out-of-home media and print visibility, the campaign also aims to encourage close to 110 residential societies across the 13 cities to install eco-friendly Ganesha idols.


The activities carried out last year saw more than 35,000 people donating paper by covering 15,000 households. With 14 lakh people visiting the pandals, it was no surprise when the Indian Radio Forum named the campaign the winner in the best On Ground Initiative 2012.


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