BIG CBS brings X Factor in concurrent telecast with US

22 Aug,2012

By Meghna Sharma


On the back of the success that the simulcast of the reality show America’s Got Talent delivered to the BIG CBS Network, it is going all out to cash in on the trend. The network has acquired the latest season of The X Factor, which will air concurrent to the United States, from Fremantle. The show will be simulcast across BIG CBS’s three channels – Prime, Love and Spark, beginning September 14 and then every Friday and Saturday at 9pm in India.


Created by Simon Cowell and produced by Fremantle Media – North America, The X Factor is back for its second season with a jury mix that consists of Britney Spears, Demi Lovato, Simon Cowell and L.A Reid.


Commenting on the show, Anand Chakravarthy, EVP marketing, RBNL said, “It has been our endeavour right from the start to offer India the latest-freshest-hottest of global entertainment, and with the acquisition of Fremantle’s hit show The X Factor, we once again live up to our promise. The X Factor’s concurrent telecast with the US and the simulcast across the Prime, Love and Spark channels will give us enormous mileage. Our strategy allows the show to reach a large relevant audience base across consumer segments, while simultaneously offering marketers an excellent platform to reach out to their audiences.”


To ensure optimal reach, the BIG CBS Network has planned an extensive marketing plan for the show. The network will engage in a multimedia holistic marketing campaign across multiple touch points ranging over radio, television, out of home media and social media to promote the show.


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One response to “BIG CBS brings X Factor in concurrent telecast with US”

  1. Gautam Vora says:

    Since the time I swtched to Tata SKY I am unable to view Big CBS Prime…..why does Tata Sky not beam these channels? I would not want to switch from Tata SKY because of their HD quality and overall quality and ease of viewing but its a shame that I dont get to watch these channels anymore

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