Bata calls for a creative partner

02 Aug,2012

By Shubhangi Mehta


After a silent phase of a couple of years, Bata has invited agencies to handle its creative mandates. The account size for the same is estimated to be Rs8-10 crores. Industry sources close to the development have confirmed the news to MxMIndia.


The last that was heard from the brand was in 2009 when it associated with Promodome Communications as its creative and media planning and buying partner. Before that the mandates were handled by Saatchi & Saatchi. Both the agencies are not participating in the pitch this time.


Prior to Saatchi, FCB Ulka (now Draftfcb Ulka) used to handle the account. JWT and Euro RSCG have also been associated with the brand in the past.


Set up in 1931, Bata India is a major manufacturer and marketer of footwear in India and is one of the largest players in the Indian shoe market. Though Bata India has seen lean times in recent years, it has managed to generate high recall for the Bata brand. It boasts of a retail network bigger than any other in the country.



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