Bang in the Middle launches in US

16 Aug,2012

By A Correspondent


Reversing the trend of global agencies launching in India, the newly formed independent agency Bang in the Middle announced the launch of its operations in the US. The agency is opening offices in Chicago and New York to start with and will expand to other cities at a later date.


“We have been clear from the start that we won’t be a single country operation. This is the next step in our evolution and we aren’t going to stop here. We are exploring some more opportunities in Asia and Europe, and we hope to expand into those markets. It’s time to demonstrate a brand new way of doing business, and what a better moment than India’s Independence Day to announce this,” said Prathap Suthan, Managing Partner, Bang in the Middle.


To facilitate the US entry, Bang in the Middle has brought on board Ms Saira Mohan as the president, Bang in the Middle, US. Ms Mohan is a well-known international supermodel with extensive advertising and marketing experience, especially in the world of global fashion, luxury and design.


“I am excited to partner this incredibly talented team in India and open up the opportunities in US for brands from India and open up Indian markets for brands in US,” said Ms Mohan. “I have been in the world of branding and design for over a decade and I intend to fully bring that experience on table for all our current and potential clients” she added.


Bang in the Middle, US will help the growing ambitions of many mainstream brands who are not owned by MNCs, but want to expand their ambit and enter India. Bang in the Middle will also help its clients like iYogi and Veen Waters to establish their brand in US. It is currently in conversation with a few brands in US, and some leading communication and professionals to bring them on board. Through its unique suite of offering that span design, branding and digital marketing, this is Bang in the Middle’s first international foray into establishing itself as a mainstream global creative media company.


“We currently have a very eclectic bunch of clients who require our services in more markets than just US. We have launched campaigns in US, Europe and Middle East already for our clients, and are about to launch some more for our brands. In today’s hyperconnected world, you need to be present in everywhere where opportunity is, and for us USA is a vast opportunity” said Naresh Gupta, Bang in the Middle.


Bang in the Middle currently works with iYogi, Veen Waters, Hawktrack from Knoxx Global, Dulux Paints, Vimal, and BigFlix among others.


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