Atrayee Chakraborty: Business Head, MEC

20 Aug,2012

Experience: 13 years

 

Atrayee Chakraborty is a Master of Economics from Presidency College, Kolkata. She pursued her MBA in marketing from Institute of Business Management, Jadhavpur University. Currently, she is the Business Head on Colgate Palmolive at MEC, GroupM.

 

Talking about her career graph, Atrayee said: “I started my career in the media industry 12 years ago, I have worked with HTA, Kolkata under Indrani Sen. I then moved to Lintas, Mumbai in 2002, where I worked for seven and a half years across multiple portfolios, both in media and in account planning. Thereafter, I joined MEC in 2010 to head the Colgate-Palmolive media business.”

 

Atrayee said that since childhood she has enjoyed watching advertising on television, “At times even more than good old programming”. As she grew up, she decided to study marketing and join an ad agency. Media planning became the obvious choice as she felt that she is “more left brain oriented than right… I love numbers and have an analytical bend of mind”.

 

She feels lucky to get her first break in HTA and work under Indrani Sen: “She was my mentor and responsible for creating my strong base in media planning. Since then I have never got bored of this profession…I enjoy every moment in my professional life without any regret or feeling of compromise.”

 

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