Aditi Mishra: Vice President, Lodestar UM

06 Aug,2012

Experience: 16 years

Aditi Mishra has been in the industry for over 16 years, pursuing creation and execution of client-centred communication solutions. Her experience spans across a range of categories like technology, lifestyle, auto and consumer goods.


Working with both Indian as well as multinational clients has enabled Aditi to develop an easy and expert handling of the global client needs while delivering locally relevant solutions on ground. With a passion for crafting innovative solutions to client issues, she has driven the team to win awards at various advertising forum for clients like Coke, Microsoft, Madura Garments and others.


A key member of the Lodestar Universal team, Aditi’s role is to drive the strategic content across offices, ensuring superior communication solution delivery for clients.


Answering MxM’s query as to why she opted for media planning and buying, Aditi said: “I stumbled into it during my management course during my summer training at Gillette where we had to evaluate the role that media played in their mix. Those were the initial years when TV was gaining ground – with new channels being launched and DD started its metro channel. Post training, I was hooked- and it’s only become more complex and challenging ever since!”


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