Abhita Anand : Business Director – MEC Access, Group M

24 Aug,2012

(Experience: 10 years)


“Necessity never made a good bargain,” said Benjamin Franklin, but Abhita Anand chose to differ. At 18, when most girls were deciding on what dress and makeup to wear to college, Abhita was busy converting the challenge of a life without her father in an opportunity to chart her career – a decision that made a difference to her and her family’s life.


Abhita started her career as a front desk representative in one of the most recognized and esteemed organization in fashion industry – not only in India but worldwide – Elite Model Management, India. Recognizing her potential and immense inclination to move forward, Elite gave her an opportunity that Abhita was not ready to let go, at any cost. Within a year, Abhita was handling the modeling school and was responsible for business development and targets for its Delhi branch.


It was Elite where Abhita started handling the PR and ad division work for Elite. It did not take long for Abhita, with her business acumen, to realize the potential of the last mile communication and she started the events division in Elite.


Juggling her education and work, Abhita completed her MBA in marketing and finance from Fore School Of Management to correlate the management gyan and its real life application. She spent more than 5 years at Elite handling various verticals and facets of business, making her one of the most important assets there.


With a hunger to try something new and considering the evolving market, Abhita joined Times Red Cell, the activation arm of The Times of India/ BCCL. It was there that Abhita got an unmatched exposure to the media industry and functionality. She spent three years on learning.


Some of the key projects Abhita handled at TOI were WagonR ‘Think Big Challenge’ and Met Life ‘I want to be an editor’. She delivered beautifully, making the clients come back to the organization year after year.


After spending three years with Times of India, Abhita joined MEC Access (Group M). Today, she handles the business at MEC Access, Delhi for clients like LG, Citibank and OCM to name a few.


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