Zarina Mehta quits Disney to ‘SHARE’

24 Jul,2012

Zarina Mehta

By A Correspondent

 

Zarina Mehta, the Chief Creative Officer of UTV Group of Channels at Walt Disney India, who led the creation and launch of popular TV brands such as UTV Bindass, UTV Stars and UTV Action has decided to move on from Disney-UTV after a 27-year-long stint.

 

She sent a mail to her company’s employees informing them about the decision. She wrote: “After 27 years, I have decided that I need to move on from my beloved UTV.  It has given me such joy and fulfillment to create a vibrant, passionate, cutting edge company that believes passionately in creativity at its core. I have loved especially all the wonderful people I have worked with and the TV shows and brands I have helped create.”

 

She will be moving on as a full-time Managing Trustee of the foundation SHARE (Society to Heal, Aid, Restore and Educate). The foundation is ten years old. “Our aim is to transform the lives of one million people in rural Maharashtra over the next seven (or so) years,” read the mail about what plans she has for the foundation.

 

The decision wasn’t an easy for her, but the reason behind her move is her love for challenges: “Well its 27 years of doing the same thing. And much as I have loved it passionately I have felt the need to think about different challenges, to apply my mind and energy and passion to other problems.”

 

 

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