Vivek Bahl hops to Sony as Chief Creative Director

24 Jul,2012

By A Correspondent

 

In 18 months, this is his fifth place of work… surely, the man’s on the move. Yes, Vivek Bahl is set to join Sony Entertainment Television (SET) as Chief Creative Director after short stints at Mahuaa, Turner and Network 18.

 

One of the seniormost programming executives in the business, Mr Bahl, joined Zee TV a few months before it was launched way back in 1992. His last port of call has been the Viacom18 Network which he had joined in May this year as network advisor (content).

 

In the new role, Mr Bahl will be responsible for the overall programming of the flagship channel. Speaking on his appointment, he said, via a communique: “I’m delighted to join SET and hope to provide valuable programming inputs in all genres of shows. This is an exciting and challenging role and I’m honoured that trust has been reposed in my abilities.”

 

Mr Bahl will report to Sneha Rajani, Senior Executive Vice President & Business Head – Channel SET.  While announcing the appointment, NP Singh, COO, MSM, said: “Vivek’s entertainment experience and a cross-functional strategic perspective will enhance the growth of SET. On behalf of Sony Entertainment Network, we look forward to a long and fruitful working association with him.”

 

Prior to joining Viacom18, Mr Bahl was with Turner International where he was the Chief Content Officer. And before that he was with the Mahuaa Network where he moved from Star India.

 

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