Viewers can name upcoming A&M show on Awaaz

12 Jul,2012

By A Correspondent


Hindi business channel, CNBC Awaaz, plans to launch first-ever show on advertising and marketing. This is the first time a channel will be looking at the world of marketing and advertisement from the consumer’s perspective. The channel will attempt to engage and connect consumers with experts from advertising, marketing and media planning sector through the show.


Aimed at decoding the world of advertising for the consumers, each episode will consist of various segments. The first segment will focus on the campaign of the week and the various teams behind its success – creative, marketing and media planning.


The second session will be a ‘Marketing Classroom’, where some of the best case studies will be analysed to guide SMEs in building their brand. This would be followed by the news of the week with the latest reports from the M&A world and issues related to the ASCI and consumer courts.


Keeping in mind the focal point of the show and its primary stakeholders, the channel has launched a unique contest Kya Hoga Iss Show Ka Naam. From July 9, consumers as well as experts from the A&M sector can suggest a suitable name for this upcoming show.


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